The trick to social marketing is being persistent and passionate. Let your personality and enthusiasm shine and be sure to include images of your classroom, promotional codes, and other fun incentives to keep your clients and followers motivated and engaged. Here are just a few additional tricks to making the most out of your social media promotions:
- Be persistent. The average shelf life of a post on Facebook and Twitter is only 3 hours only 12% of your followers actually see your posts any given week. Don't be alarmed- that just means you need to work a little smarter to make sure our posts are seen. Promote your classes 3-5 times per week to cut through the clutter.
- Timing matters. The hours between noon and 2 p.m. see the most shares with the highest clickback rate, but each social network has it's own best time to post.
Avoid weekends, early mornings, and late nights. Posting before 8am or after 8pm on weekdays is not going to drive the interest or traffic you're hoping for.
Use images- or even better, videos from your class. Give your existing clients some great motivation by tagging them in a screenshot from class- and show prospects just how much fun your having. Images from your classroom help new clients visualize what the experience will be like, and reinforce how much fun you're already having in class.
Include promo codes. Make it easy for new clients to try your classes by offering 50% their first class with you.
"Like" Powhow on Facebook, so you can tag us in your posts. Use the "@" sign before "powhow" to amplify your message beyond just your friends and followers- and your post will appear on our facebook page as well. For twitter, use #powhow.
Set a reminder to post, or better yet, link your Facebook and twitter accounts, and sign up for a free service like HootSuite to plan your posts in advance. Spend 10 minutes at the beginning of the week to set your weekly schedule and then relax.
Focus on just one class at a time and emphasize the benefits or outcomes.
Looking for a sample post? How about this:
- Twitter: 1 p.m.
- Facebook: 5 p.m.
- Pinterest: 11 p.m.
- Google+: 10 a.m.
- For the full study on best times to post click here.
Would love to see you in my live online @powhow classes this week! Special Offer: Your first class with me is free when you use NEWSTUDENT at check out. Join the fun at www.powhow.com/classes/anndance